As you’re working on marketing your personal training business, you’ve probably put together a marketing plan, built a website, and curated content for your social media profiles, among so many other things. You’ve considered your branding and unique selling proposition to make your business stand out. You’ve got your marketing strategy all planned and ready to roll out.
But just a second, have you considered fitness business cards?
Often overlooked, the unassuming personal training business card is your little secret weapon. And you probably don’t even know it yet.
After all, it’s just a little card with your name, contact information, and website right?
Well, partially, but we tend to miss the undiscovered opportunities that one little fitness card can hold.
Aside from giving prospects access to your most vital contact information, a personal training business card:
- Offers prospects multiple contact points, so if they prefer email over phone calls, they can email you.
- Could help build your email list if the prospect visits your website and decides to sign up for your opt-in or newsletter.
- Offers a tangible memory trigger that associates you with your business.
- Removes any extra steps and work that your prospect would have to do to find you. Instead of saying “look me up” and hoping they remember your website, you put it directly in their hands.
- Demonstrates that you’re a legitimate business that you take seriously.
- Offers a high ROI (return on investment) and a super low cost per impression. In other words, the cost per business card is trivial in comparison to its effectiveness.
- Allows people to remember you without having to jog their memory.
In order to get the best response, you must make sure you have the most pertinent information on your personal training business card. However, you also want to keep in mind that the less-is-more approach is best when it comes to the 3½” x 2” space provided.
Only include the most important information. Instead of listing every possible way to contact you, think instead about what the easiest way to get a hold of you is and the one social media platform you’re most active on.
What to put on your personal training business card
- Your name
- Your business name
- Email address
- Job title
- Business tagline or personal motto
- Social media handles
- Phone number (if you don’t want to use your actual number, sign up for a Google phone number)
- QR code that sends people directly to your site or opt-in
- A link to a special offer on your site.
This business tagline sure is memorable!
Try to keep your contact information to just one side of the business card and leave the other side relatively blank.
Pro tip: Avoid any kind of gloss finish on your cards and leave plenty of blank space on one side of the card. Why? Because you’ll want to make sure you can write notes on the card. Trust me!
So, now that you have a good idea about what personal trainer business cards are good for and what to put on them, you might be wondering how you can leverage them.
First, let’s talk about where you should bring your fitness business cards:
Now, aside from just setting your business cards out on your front desk and bringing them along to networking events, you’ll also want to keep a supply of them in your wallet at all times. And instead of just waiting for clients to take their own, you should be actively giving them out. In fact, you could challenge yourself to give out a certain number of cards per day. You really never know when you might need one.
You might be on vacation or at a doctor’s appointment when the topic of your business comes up. A doctor might mention in passing about how they could really use your services. A waitress might ask about how she could become a personal trainer. That’s when you need to be able to pull out your business card! And it’s so much more professional than scrawling your website on a napkin, I might add!
Obviously, you’ll want to have a stack of business cards ready if you attend or host any sort of networking event or trade show. People at these events, more than anywhere else, actually expect to exchange business cards with other guests. Business cards are very well-received at networking events.
You might even give your significant other, parents, or older children a supply of your fitness business cards as well. They might have unexpected opportunities to give you a shout-out because they often talk about you and what you’re up to too.
Some restaurants and public places have bulletin boards or places that you can leave your business card. If you always have a business card with you, then you’ll be prepared whenever you come across one of these free marketing outlets.
You can even give current clients that are already working with you a business card or two to give to friends for possible referrals.
And lastly, you might just want to have your business cards on-hand for non-business-related conversations. If you meet someone that you’d like to keep in touch with, you can give them a card just for your contact information. But you just never know, they might refer someone to you at some point. Clients come out of the woodwork in the most surprising ways sometimes.
Next, aside from implying “call me, maybe,” what else can you use your business card for?
Your business card could double as a coupon for first-time clients. Print a percent off, a “buy 9 get one free,” or a “good for one free consult session” offer directly on the card. This is a great way to get new clients in the door because everyone loves a good deal!
For current clients, the business card could be used for referral bonuses. Let clients know that if they refer a friend, they can get their next training package for a discount. Give each client a few cards for people they may know.
Offer built-in motivation. You can print your favorite motivational quote on one side of your business card and your contact information on the other. That way, it has more personal value for the recipient and therefore will hang out in a prospect’s wallet for much longer.
Stay top of mind. You want to make sure your guests immediately think of you when they need a trainer. A personal training business card has the potential to have farther reaching effects than simply giving people your number.
Sell them a transformation. These personal trainer business cards sell a transformation visually and with a sense of humor. The benefit of working with you is almost tangible!
Entertain. These yoga and personal trainer business cards actually give your clients something with entertainment value. When you create a fitness business card that is unlike any other, you automatically raise your card to the top of the pile. No one could possibly forget you after this!
Be memorable. An unconventional business card will make it impossible for clients to forget you. This stretchy business card gets people talking!
This business card also has built-in entertainment value. Your clients (and probably their kids) will have a lot of fun getting this little bendy guy into outrageous positions.
Niche Yourself. This personal trainer business card associates this particular trainer as the “waist loss specialist.” With its clever play on words, this niche is clear and memorable.
The above business card also incorporates a built-in, relevant bonus with the waist tape measure. Adding a functional tool to your business card will always make it more valuable!
You could also print your business card on a magnet, a decal, or seeded paper to make it more than just a business card. On the other hand, if your business card is printed on regular paper, you could include bonuses like a mini weight chart or a measurement tracker to make it more useful.
Leveraging your business card with something a little extra gives your business a leading edge. If it makes people smile, keeps their hands busy, offers food for thought, or gives them a tangible discount offer, it is much less likely that it will get discarded or ignored. Then, when a recipient decides one day to hire a personal trainer, yours will be the first card that comes out of their wallet.
Another component of your business card that you’ll want to consider is branding.
Personal Trainer Business Card Branding
Your business cards should be consistent with your overall branding approach. Your brand colors, font, and logo should echo throughout all your marketing materials, including your business cards. Everything should look cohesive.
The business cards should also represent your whole brand image, from aesthetics to word usage and mood. If your brand image is associated with a hardcore boot camp, your business card should reflect that same essence. If your brand image is optimistic and cheery, your business card should feel the same way.
Strong branding means that between your website, your flyers, your business cards, and any other advertising materials, it should be easy for your clients to guess it’s yours before they even see your name.
Even though a business card only includes a tiny space to market your business, it still should represent your brand in a cohesive, recognizable way.
Ok, so now you’ve branded your business cards, made them memorable, added pertinent information, and put a stack of them in your wallet.
What are some specific ways that you can leverage your business cards to get leads?
Include a call to action
A business card needs a call to action? Yes. Even if it’s just implied. Above, we suggested using a QR code to send prospects to your website. That call to action, to scan the code, is implied. But it’s powerful nonetheless. People will scan the code simply out of curiosity, if nothing else.
You can also use an overt call to action, such as “check out our video training series at www.YourWebsite.com/videotraining” or “scan to schedule your complementary session.” You could make the call even more compelling by offering a “secret” gift on your website. Secret gifts are a juicy incentive to get people to take action!
Your call to action tells your prospects exactly what to do next and directs them to their next step so they don’t even have to think about it. This is a great way to make your business cards more interactive.
Make an offer
Like we mentioned above, you can always add a coupon or a referral bonus to your business card. Use your personal training business card as some kind of incentive. The best way to get people to actually take you up on the offer is to a) make the offer compelling enough and b) include a time limit.
Once someone scans your QR code, for example, you could include a countdown timer that tells prospects that they only have three days to schedule their complimentary session with you before the offer expires. The extra time pressure is a compelling way to keep people from “sitting on it” and actually take immediate action.
But you don’t want the action to stop there either. Make sure that once your prospect reaches your website, they have incentive to click around or leave their email. Which brings us to our next point…
You can always use your website link or QR code to direct people to your opt-in. Once people reach that page on your website, they can exchange their email address for a free printable or program from you. This simple exchange gets more people on your email list so you can stay in contact with them.
This is key because normally, if you give your business card to someone, you never know if you’ll ever hear from them again and you leave the ball in their court. By directing people to your email list, you’re guiding the ball back into your own court. Once you have their email address, you can guide them through your email funnel, nurture a connection with them, and build their trust in you. Each contact you have with a prospect, from the original meeting in which you handed them your card, to your follow-up emails, warms them up to you and builds rapport. Eventually, this could lead to additional conversions from your email list.
Leave a personal note
The more personal you make the introductory experience, the more people are going to gravitate toward you. Being interested and personable with another person makes you come across less salesy and more care-sy, which is much more endearing.
Engage in conversation with your prospect and find out what their pain points are and what they want to accomplish. When you’re ready to hand them a card, write a little note hitting on one of those goals or struggles to show that you were listening and that you care.
For example, if a prospect tells you that they feel like they don’t have time to breathe, let alone work out, then you could write a tender little note on your card that says “Here to help you breathe AND take care of yourself.” The more personal you can make your interaction and the better you can give prospects exactly what they need, the more likely your prospects will turn into leads. They’ll already know you’ve been receptive enough to pay attention to their goals.
Ask people for their card in return
The best way to use your fitness business card to generate leads is to exchange it for your prospects’ card. Yes, lead generation magic happens when you get a card, as opposed to giving one. Again, this will give you control to take action instead of waiting for someone to call you. It puts the ball in your court. And you would never want to let that ball lie still. You want to pick it up and dribble it down the court until you’re clear to make a shot.
If you’re attending a networking event, trade show, or expo, you might even leave out a fishbowl for people to leave their business cards in. You can turn it into a drawing or contest, making it an easy way for you to collect other people’s contact information.
Now, once you have a prospects’ card and you have their contact information, you must stay in touch. Get them on your email list. Bring them into your networking circle. By staying on their radar, you will be the first person they come to when they need a personal trainer or a guest speaker.
Some Final Business Card Tips
- You might consider keeping your business card the standard 3½” x 2” size. It might be tempting to order quirky business card shapes, but if your business card doesn’t fit in a standard wallet slot, it may have a higher likelihood of getting discarded.
- If it makes sense to use your photo on your business card, then you can really make yourself unforgettable! Like your social media profiles, having that picture on your card allows your customers to put a face to the name. In fact, using the same picture you use on your social media profiles will make you easier to find. As a bonus, pictures have been proven to enhance people’s perceived trustworthiness.
- If someone asks you for your card, etiquette dictates that you ask for their card in return. But more important than that, asking for their card makes your interaction come across as more reciprocal than salesy. And that’s exactly the genuine impression you want to make.
- Then, connect with them! If someone does give you a business card, make sure you send them an email or connect with them on social media. Show you care and they’ll likely show care in return! Care is good for business.
- The more you put into your personal trainer business card, the more it conveys “I’m of value.” Spend a little more on quality paper, foil embossing, or any other upgrade you would like. These upgrades give your entire business a higher perceived value. The better your cards are made, the harder they are to warp and bend as well.
- If you are new to the area or brand-new on the personal training scene, you should take the initiative to become “known” in your area. One way to do that is to send out a letter of introduction to other relevant business owners and of course, tuck your business card inside the envelope.
- If you see someone working out with terrible form at the gym, you can always politely give out your card and a promise for a free technique lessons.
- Leave white space and plenty of room to write on the card. Leaving personal notes on your business card makes you come across as authentic and caring.
- Don’t be stingy. If anyone asks for a card, never just give out one. Always hand people several at a time and just tell them to share with anyone else who might be interested. You might even come across as being more generous.